CONSULTING
For founders, owners and commercial leaders
Most of the founders and commercial leaders I work with arrive with one of a few problems. Sales isn't producing what the business needs. The go-to-market is set up for a different stage than the one they're in. Or their salespeople are working hard and not converting at the rate they could be.
Consulting is the work of fixing that. It is usually a short advisory engagement, sometimes a fractional commercial role held for months, and often one followed by the other. Every engagement is built around what the business actually needs.
This is the work I have done since WhiteBridge started.
Why founders and commercial leaders bring me in
The reasons rarely come singly. Most clients arrive with several at once.
Sales isn't producing
Pipeline is thin. Forecasts miss. Deals stall in the same place every time. Together, we work out where it is failing. Lead generation, qualification, discovery, pricing, closing. Then we fix it in order of consequence.
Go-to-market is set up for the wrong stage
The way of selling that won the first 10 clients does not always win the next 50. Together, we look at the segments, the buyer journey, the channels, and the tea, you have, and we set the GTM up for the stage you are entering.
Hands needed at the top of the sales function
Sometimes the business needs a Head of Sales, a CR, or a Sales Operations lead now, and a permanent hire is months away, or not the right answer yet.
I take that role on a fractional basis for an agreed window.
Individual sellers selling below what they could
Whole-team improvement matters. So does the work of helping one seller in particular sell better. I work directly with quota-carriers on how they qualify, run discovery, handle objections, and close.
The team is good but inconsistent
Two reps can hit the same target and reach it two different ways. Together, we name what the best of them are doing, and we make that the standard.
Decisions about the commercial stack
CRM hygiene, sales operations, reporting. These are dull until they are wrong, at which point they cost a lot.
I help leaders choose tools, configure them sensibly, and run a team that actually uses them.
How I work
I work directly with the founder or the most senior commercial leader. Engagements take one of three shapes.
Advisory. A short engagement, usually 4 to 12 weeks, around a specific questions. We agree the question at the start. The work ends when it is answered.
Fractional role. I take on the responsibilities of a CRO, Head of Sales, or Sales Operations lead inside the company, for an agreed number of days per week or month for a fixed window.
Sales performance work. Coaching and training for sales teams or for individual quota-carriers, run as a programme over several months. Usually combined with one of the above.
Engagements are contracted at the start with a clear scope and a clear end. Confidentiality is absolute.
Who I work with
Founders, owners, and commercial leaders in B2B businesses. Most are in the Nordics and western Europe. Many sell to international markets. Company sizes range from early-revenue startups to established mid-market businesses. The common thread is leaders who want their commercial function to perform, and who are honest about what is and what isn't working today.
What clients say
"I just landed a major contract, and got great support from David at WhiteBridge. My focus on analysing competitors, used it for what it's worth. 5 competitors in the race. Asked the right questions. Added value. Price was not an issue."
Owner, Oslo-based UX Design Agency
"Working with WhiteBridge gave me a better understanding of how to position both our organisation and our services, as well as having improved insights into reaching key decision-makers."
Sales Director, International SaaS company
"David fra WhiteBridge er vår salgsrådgiver. Vi har jevnlige møter og oppdateringer, og han har alltid innsiktsfulle svar på spørsmålene våre. Svarene hans treffer svært godt overfor kunder; dermed er han en viktig bidragsyter til vår vekst. Vi anbefaler ham på det varmeste."
Partner, Oslo-based Sales Agency
"Working with David has been nothing short of exceptional. His expertise in HubSpot has revolutionised our marketing and sales operations. David's attention to detail and strategic mindset have helped us streamline our processes, resulting in both efficiencies and effectiveness."
Owner, Norwegian SaaS company
"Jeg begynte å jobbe med David for en stund tilbake og det har vært et veldig fruktbart samarbeid. Jeg har fått klarhet i hva som er viktig for meg, hvordan jeg kan jobbe meg dit og fått en rekke verktøy som jeg kan bruke for å komme nærmere mitt mål og bli en bedre selger."
Oslo-based Sales Professional
"David has been a great asset for us, professionalising our sales strategy, increasing the efficiency of our sales meetings, and general support to the business base. He is very competent and experienced, has great examples, understands quickly and shares useful tools to help us move forward. Strongly recommended."
Owner, Norwegian software company
A first conversation
Half an hour, by phone or video. No charge, no obligation. We talk about what is on your mind and decide together whether it is worth continuing.