Where business growth and personal growth meet
Consulting for businesses. Coaching for leaders.
Businesses grow through better commercial leadership. Leaders grow through greater self-awareness. The two are connected.
I help people grow businesses, and I help people grow themselves. My work simply takes two forms.
As a consultant and fractional sales leader, I help growth companies build the commercial structure, leadership and best practices needed for their next stage of growth.
As an executive coach, I work 1:1 with senior leaders, the newly promoted, and with founders, helping them develop both how they lead, and who they're becoming in the role.
Who this is for.
Consulting
Founders, owners, and commercial leaders in B2B businesses. Company sizes range from early-revenue startups to established mid-market businesses.
Most are growing businesses that have reached the point where yesterday's way of selling is no longer enough. They want greater consistency, stronger leadership and a commercial function that can scale.
Executive Coaching
Senior executives, newly promoted leaders and founders.
They are already performing well. The work is no longer about competence, it's about becoming the leader they want to be.
Hi, I'm David, I'm based between Oslo and Madrid, and I work with clients across the Nordics and much of Europe.
I've spent over 30 years in international sales and business development, and began coaching and mentoring in the early 2000s.
WhiteBridge brings consulting & coaching, business & personal together. I help capable people and organisations grow with greater clarity, and fewer distractions.
Some clients work with me across both areas. Most clients arrive looking for one.
Pick the one that fits.
Consulting
FOR FOUNDERS, OWNERS AND COMMERCIAL LEADERS
Fractional commercial leadership, GTM advisory, and sales performance work with teams or with individual quota-carriers.
Engagements range from short advisory blocks to fractional roles held for months at a time.
Executive coaching
A confidential 1:1 conversation, held over time, about how we lead and who we are as we do it. Monthly retainer or a fixed package of sessions, agreed at the start.
My practice follows the standards of the International Coaching Federation (ICF).
What clients say
"David's attention to detail and strategic mindset have helped us streamline our processes, resulting in both efficiencies and effectiveness."
Founder, Norwegian SaaS company - Consulting
"...a coach who will challenge you, listen carefully, and stay with you through the messy parts...some of the most useful work we did involved unlearning rather than learning."
Founder, France - Coaching
A first conversation
Half an hour, by phone or video. No charge, no obligation. We talk about what is on your mind, and decide together where to go from there. Or whether to continue at all.