WhiteBridge
Consulting and executive coaching

WhiteBridge is two lines of work, both run by me, David Frew, from Oslo, Norway.
Consulting is the original line, and has been the work since day one. I work with founders, owners, and commercial leaders on the sales side of their business. That includes fractional commercial roles inside the company (CRO, Head of Sales, Sales Operations), outside advisory on go-to-market, and direct work with individual sellers carrying a quota.
Executive coaching is the newer line. I work 1:1 with senior leaders, newly promoted leaders, and founders, on how they lead and who they are becoming in the role.
The two practices share an audience and run as separate engagements. A few clients work with me in both. Most arrive with one in mind.
Pick the one that fits.
Consulting
FOR FOUNDERS, OWNERS AND COMMERCIAL LEADERS
Fractional commercial leadership, GTM advisory, and sales performance work with teams or with individual quota-carriers.
Engagements range from short advisory blocks to fractional roles held for months at a time.
Executive coaching
A confidential 1:1 conversation, held over time, about how we lead and who we are as we do it. Monthly retainer or a fixed package of sessions, agreed at the start.
My practice follows the standards of the International Coaching Federation (ICF).
A first conversation
Half an hour, by phone or video. No charge, no obligation. We talk about what is on your mind, and decide together where to go from there. Or whether to continue at all.