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All things Marketing, Sales & Growth

Why you should never "just check in" with a prospect

by David Frew | 24 Feb 2022

‘Hi, I’m just checking in on you since the last time we spoke…’. All too often, this is how some salespeople shoot themselves in the foot. But, wait, I hear you think… What’s wrong with checking in on a prospect? Let’s take a look.  Your call is an interruption. It’s always an interruption unless...

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Help! I'm being blocked. What now?

by David Frew | 24 Feb 2022

Everyone in sales knows the feeling: being denied access to a decision-maker. Someone – a gatekeeper, a Blocker – is doing everything in their power to stop you. How can we get beyond this? How can we access key decision-makers and progress our sales opportunities? Blockers – apparently – love...

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Sales is hard. Sales is necessary. Sales matters.

by David Frew | 24 Feb 2022

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…”. This is how Charles Dickens opened A Tale of Two Cities, in 1859. With the recent economic downturn, this seems just as relevant as ever. Businesses are reopening their doors, yet still...

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