FOR FOUNDERS, OWNERS & COMMERCIAL LEADERS
Consulting
Consulting is the work of fixing that. Every engagement is built around what the business actually needs.
The reasons rarely come singly. Most clients arrive with several at once.
Why founders and commercial leaders bring me in
Sales isn't producing
Pipeline is thin, forecasts miss, deals stall in the same place every time - we work out where it fails, and fix it in order ot consequence.
Go-to-market built for the wrong stage
The selling that won your first 10 clients will not always win the next 50.
Hands needed at the top of the function
When you need a CRO, Head of Sales or Sales Ops lead now, I take the role on a fractional basis for an agreed window.
Sellers producing below their ceiling
Working directly with quota-carriers on how they qualify, run discovery, handle objections and close.
A good team, inconsistently
Two reps hit the same target two different ways — we name what the best are doing and make it the standard.
Decisions about the commercial stack
CRM, sales operations and reporting are dull until they are wrong, at which point they cost a lot.
How I work
I work directly with the founder or the most senior commercial leader. Engagements take one of three shapes.
Advisory
A short engagement, usually 4 to 12 weeks, around a specific question. We agree the question at the start. The work ends when it is answered.
Fractional role
I take on the responsibilities of a CRO, Head of Sales, or Sales Operations lead inside the company, for an agreed number of days per week or month.
Sales performance work
Coaching and training for sales teams or for individual quota-carriers, run as a programme over several months.
Engagements are contracted at the start with a clear scope and a clear end. Confidentiality is absolute.
Who I work with
Founders, owners, and commercial leaders in companies that sell to other businesses. Most are in the Nordics and western Europe, and many sell well beyond it. Company sizes range from early-revenue startups to established mid-market businesses.
"Working with David has been nothing short of exceptional. His attention to detail and strategic mindset have helped us streamline our processes."
Owner, Norwegian SaaS company
"Working with WhiteBridge gave me a better understanding of how to position both our organisation and our services, as well as having improved insights into reaching key decision-makers."
Sales Director, International SaaS company
A first conversation
Half an hour, by phone or video. No charge, no obligation. We talk about what is on your mind and decide together whether it is worth continuing.